pedro.technology

CAREER · EXPERTISE · USE CASES

Built experience.Search the detail.

More than 20 years building technology businesses, leading enterprise transformation and turning complex strategies into practical execution.

Designed for founders, CEOs, boards, technology-business owners and international leaders navigating growth across Australia, Southeast Asia and Europe.

CEO PEER ADVISORY

A sounding board for the decisions that matter now.

I work privately with a small number of CEOs navigating growth, technology, leadership and ownership transitions—bringing the candid perspective of someone who has built, scaled and sold from inside the role.

Normally we start with a confidential working relationship centred on the decisions that matter now. Typically one or two structured conversations each month, with direct access when an important decision cannot wait. The agenda follows the CEO, the business and the moment.

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17 results

Career · OutSystems

Product, architecture and enterprise go-to-market

Early operating experience at the intersection of software architecture, product adoption and complex enterprise sales.

  • Helped translate technical capability into clear enterprise value.
  • Worked across product, delivery, customers and commercial teams.
Product & AIGrowthOperating partnerBoard advisorEuropeAustralia
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Career · Serena Software

APAC services practice and P&L leadership

Built and led a regional professional-services capability, combining enterprise delivery, partner resourcing and commercial accountability.

  • Owned the operating rhythm behind complex enterprise delivery.
  • Led people, partners and customer outcomes across Asia-Pacific.
ScaleLeadershipGrowthOperating partnerGrowth partnerAustraliaSEA
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Career · Qlik

Value engineering and analytics advisory

Connected data and analytics investments to executive priorities, practical adoption and measurable business value.

  • Advised leaders on transformation cases and decision-making systems.
  • Bridged business outcomes, data strategy and technical execution.
Product & AIGrowthBoard advisorOperating partnerAustraliaSEA
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Career · PhoenixDX

Founder and CEO: zero to 150+ people

Founded and scaled a technology business from zero to more than 150 people while remaining profitable, debt-free and focused on enduring customer value.

  • Built the leadership, culture and operating system required to scale.
  • Sustained strong growth while protecting delivery quality and profitability.
ScaleLeadershipGrowthOperating partnerBoard advisorAustraliaSEA
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Career · Alan Allman & Associates APAC

Board, investment and buy-side M&A

Supports the growth of an international technology-services ecosystem through board work, investment, operating support and acquisition sponsorship.

  • Actively looking for great companies and founders to join the ecosystem.
  • Connects long-term ownership, founder continuity and practical post-deal growth.
M&AScaleGrowthAcquisition sponsorBoard advisorGrowth partnerAustraliaSEAEurope
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Expertise · CEO peer advisory

CEO and founder sounding board

Private, candid support for CEOs and founders navigating scale, organisational design, technology and AI decisions, leadership challenges, capital events and ownership transitions.

  • Grounded in lived founder and CEO experience—not theory.
  • Typically one or two structured conversations each month, with direct access when an important decision cannot wait.
ScaleLeadershipCEO sounding boardOperating partnerBoard advisorAustraliaSEAEurope
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Expertise · Commercial scale

Growth and commercial systems

Builds repeatable commercial systems that connect positioning, pipeline, delivery capacity, recurring revenue and unit economics.

  • Align the growth thesis with the customers the business can serve best.
  • Create practical measures for pipeline quality, margin and execution.
GrowthScaleOperating partnerGrowth partnerBoard advisorAustraliaSEAEurope
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Expertise · Organisation

Organisation and people

Designs the leadership structure, accountabilities and people systems needed to preserve a strong culture as complexity grows.

  • Move from founder-led coordination to clear organisational ownership.
  • Strengthen leadership capability, talent density and retention.
LeadershipScaleOperating partnerBoard advisorAustraliaSEAEurope
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Expertise · Technology

Product, technology and AI

Connects product and technology choices—including applied AI—to customer value, commercial priorities and operational reality.

  • Translate technical strength into a credible product and investment roadmap.
  • Prioritise AI use cases that improve decisions, delivery or customer outcomes.
Product & AIScaleOperating partnerBoard advisorAustraliaSEAEurope
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Expertise · Ownership

M&A, ownership and integration

Helps technology-business owners evaluate long-term ownership options and supports acquisitions where founder continuity and operating potential matter.

  • Shape acquisition rationale, founder fit and the value-creation plan.
  • Support practical integration without erasing the strengths of the business.
M&ALeadershipScaleAcquisition sponsorBoard advisorOperating partnerAustraliaSEAEurope
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Expertise · Regional growth

Australia and SEA growth

Helps international technology businesses enter and grow in Australia and Southeast Asia with grounded market choices, partnerships and local execution.

  • Develop market-entry priorities, leadership coverage and commercial channels.
  • Expand bilateral relationships between Europe, Australia and SEA.
Market entryGrowthGrowth partnerBoard advisorOperating partnerAustraliaSEAEurope
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Use case · Scale

Scale beyond founder dependency

For a business whose growth is constrained because too many decisions, relationships or delivery outcomes still depend on the founder.

  • Define decision rights and the next leadership structure.
  • Install a lightweight operating cadence without creating bureaucracy.
ScaleLeadershipOperating partnerBoard advisorAustraliaSEAEurope
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Use case · Growth

Build repeatable growth and recurring revenue

For software and services businesses that have demand but need a clearer growth thesis, more predictable pipeline and stronger recurring economics.

  • Focus positioning, ideal customers and the commercial operating system.
  • Connect sales ambition to delivery capacity, margin and retention.
GrowthScaleOperating partnerGrowth partnerAustraliaSEAEurope
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Use case · AI

Turn technology and AI into business value

For leadership teams surrounded by AI opportunity but lacking a focused portfolio of use cases, ownership and measures of value.

  • Prioritise customer, delivery and decision-support opportunities.
  • Create an execution path from experiment to governed adoption.
Product & AIScaleOperating partnerBoard advisorAustraliaSEAEurope
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Use case · Transformation

Modernise without destabilising the core

For organisations that need to modernise critical technology while continuing to serve customers, manage risk and deliver near-term results.

  • Sequence transformation around business risk and operating capacity.
  • Align architecture, delivery, people and executive governance.
Product & AILeadershipOperating partnerBoard advisorAustraliaSEAEurope
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Use case · M&A

Join, acquire or integrate within a technology ecosystem

For owners considering succession, boards assessing an acquisition, or leadership teams preparing for integration and the next growth chapter.

  • Assess strategic fit, founder alignment and operating potential.
  • Build a pragmatic value-creation and integration agenda.
M&AScaleAcquisition sponsorBoard advisorOperating partnerAustraliaSEAEurope
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Use case · Market entry

Enter and grow in Australia or SEA

For international technology companies that need an experienced local partner to test assumptions, build relationships and establish credible execution.

  • Choose markets, channels and partnerships based on practical evidence.
  • Connect European capability with customers and operators in Australia and SEA.
Market entryGrowthGrowth partnerBoard advisorOperating partnerAustraliaSEAEurope
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